To build a more sustainable, equitable and democratic world, we need an empowered, connected and durable movement of citizens.

We cannot build this kind of movement through appeals to people’s fear, greed or ego. As this website outlines, such motivations tend to produce a shallow, short- lived types of engagement. They are also likely to backfire, actually reinforcing values that undermine social and environmental concern.

How, then, do we go about finding solutions to the most important problems facing us—widespread and persistent poverty, climate change, isolation and loneliness, human rights abuses, inequality, biodiversity loss? The power of protest and popular struggles has been proven time and again, in countering vested interests, and in bringing about new political and social structures. But what are the values that either promote or inhibit these movements? What values help create today’s social norms and institutions, and what, in turn, shapes these values?

Fostering “intrinsic” values—among them self-acceptance, care for others, and concern for the natural world—has real and lasting benefits. By acknowledging the importance of these values, and the “frames” that embody and express them; by examining how our actions help to strengthen or weaken them; and by working together to cultivate them, we can create a more compassionate society, and a better world.

Read onGet a copy of the Handbook

Popular Downloads

The Common Cause Handbook

The Common Cause Handbook

Public Interest Research Centre (PIRC) | July 18, 2011 Buy a hard copy.

11527 Downloads

Common Cause: The Case for Working with our Cultural Values

Common Cause: The Case for Working with our Cultural Values

Tom Crompton | September 15, 2010

16563 Downloads

Common Cause For Nature - Practitioner's Guide

Common Cause For Nature - Practitioner's Guide

PIRC | August 12, 2013 Buy a hard copy.

3818 Downloads

Think Of Me As Evil: Opening the ethical debates in advertising

Think Of Me As Evil: Opening the ethical debates in advertising

PIRC & WWF-UK | October 24, 2011

13057 Downloads

All downloads >