Author Archives: Jim Mitchell

Jim Mitchell

About Jim Mitchell

I work in the field of interpretation - meaning interpreting our heritage, both natural and social, to help people understand and gain a sense of place. In my current role I work for a National Park Authority, previously I have plied my trade with councils, charities and in land management, as well as working as a tourist/wildlife guide. In this vein I’ve been involved with many forms of communication - publications, face to face, events, websites, walks, talks, trails, visitor centres, etc. One of my main interests is how experiences can shape attitudes (and consequently behaviour), in particular those experienced in nature or ‘wild’ settings. I’m interested in how childhood experience shapes values as well as those who come to the natural world later in life.

A bedtime story: DECC’s new climate ad

This blog was originally posted on Identity Campaigning. A couple of weeks ago a new ad started being shown on television in the UK highlighting the need to act on CO2. In the light of how many of the posts here…

Natural England’s One Million Children campaign

This blog was originally posted at Identity Campaigning. You may have heard about Natural England’s One Million Children campaign. This is recognition of the phenomenon that has been mentioned in recent posts- e.g. Richard Louv’s Nature deficit disorder. What interests me…