Author Archives: Jon Alexander

Jon Alexander

About Jon Alexander

I’m heading up a new Sustainability Strategy unit at Fallon, a major London advertising agency, and the people behind the Cadbury gorilla and Sony’s bouncing balls, among other things. I’m trying to bring the creative power of the people we’ve got here to bear in the most constructive way possible – to my mind, that doesn’t mean telling people to switch the lights off, or selling slightly less unsustainable products in the same old ways. It’s about inspiring a genuinely sustainable future. We’ve done some work on seasonal food and one or two other things so far, but we’re more excited about what’s to come than what’s been. Finally, I’m attempting to complete the world’s first Eco Ironman triathlon, with the aim of raising as much money as possible for a real Identity Campaigning charity called the Wilderness Foundation, who work to develop connectedness with Nature among under-privileged young people in the UK and Africa. You can follow my progress here.

Economics and CSR

This blog was originally posted on Identity Campaigning. I have written previously on this blog about veering dramatically from hope to despair, and I think I may have found the reason for it.  I think it’s because as a society we are … Read more

By Jon Alexander on November 17, 2009 with 3 Comments

Kevin Roberts talks about Do One Thing

This blog was originally posted on Identity Campaigning. For those who don’t know, Kevin Roberts is the worldwide CEO of Saatchi & Saatchi.  As an employee of the recently formed Saatchi Saatchi Fallon group, I stay closer to what he’s up … Read more

By Jon Alexander on October 26, 2009 with 1 Comment

Future generations, rights for nature, and beyond GDP

This blog was originally posted at Identity Campaigning. I swing, as I’m sure most of us do, between confidence and despair that things are going to change at the level that we need.  Principally, my despair comes when I see the … Read more

By Jon Alexander on September 30, 2009 with 6 Comments

Debate from RSA arts and ecology

This blog was originally posted at Identity Campaigning. Thought worth bringing this into the Identity Campaigning space – interesting discussion on how this work relates to the role of art, sparked by William Shaw, and titled ‘How we failed to change … Read more

By Jon Alexander on July 29, 2009 with 3 Comments

Do what needs doing vs start from where the people are

This blog was originally posted at Identity Campaigning. I’ve now read Tom & Tim’s book in full, and as someone who works in the context of a mainstream advertising agency, if not necessarily within the role of the average adman, I’m … Read more

By Jon Alexander on July 17, 2009 with 5 Comments

Nature Deficit Disorder

This blog was originally posted at Identity Campaigning. Here’s an interesting take on this, with a specific perspective on children and young people.  Richard Louv published ‘Last Child in the Woods’ in the USA last year, and has defined the condition … Read more

By Jon Alexander on July 6, 2009 with 6 Comments