Author Archives: Tom Crompton

Tom Crompton

About Tom Crompton

I'm Change Strategist at WWF-UK. For five years I headed WWF-International's Trade and Investment Programme (working on World Trade Organization issues, for example). While I was (and still am) convinced that international trade policy is crucially important in sustainability terms, I was frustrated by the glacial pace of change on this agenda - and the fact that even those trade negotiators I got to know who were personally quite 'radical' nonetheless felt impotent in a system where there was so little political space to pursue the changes that are needed. This led me to ask how organisations like WWF might begin to work to help create the political space for more ambitious change. What leads to more vocal expressions of public concern about sustainability issues? What motivates people to bring more pressure to bear on their elected leaders? These questions led to work with social psychologists and political scientists, and the publication of a series of reports: "Weathercocks and Signposts: the environment movement at a crossroads" (2008); "Simple and Painless? The limitations of spillover in environmental campaigning" (with John Thogersen, 2008), and "Meeting Environmental Challenges: The Role of Human Identity" (with Tim Kasser, 2009). These pieces of work culminated naturally in our new report, "Common Cause".

The Conscience Industry:
Tom Crompton at TEDxExeter

Unlike Ed, my polystyrene alter ego, I found this TEDx thing pretty nerve-wracking. There’s a big digital clock at your feet that counts down your allotted time, and then starts flashing admonishment if you overrun. But though Ed may seem…

Leave Our Kids Alone

Yesterday saw the launch of the campaign Leave Our Kids Alone, with a letter in The Telegraph, and articles in the Daily Mail and The Guardian. This campaign grapples with what must surely be one of the most important common…

Michael Sandel on “the corrosive effect of money”

We’ve drawn attention to the strong synergies between Common Cause and the work of Michael Sandel before. He’s in the UK (speaking at LSE) tomorrow, and I’ve just read his latest book – “What Money Can’t Buy: The Moral Limits…

Do we have time to shift values?

“Do we have time to shift values?” This is a question that is often asked when people respond to Common Cause. This blog, itself an expansion of the FAQ question of the same title, offers a response. Clearly, we don’t…

What about people for whom extrinsic values are particularly important?

A great deal of the research that we have brought together on this site points to the advantages, on aggregate, of appealing to intrinsic values in communicating to people about social and environmental problems – and the potential costs of…

DECC report on ‘energy behaviour’

A new paper from DECC forms the basis of their Customer Insight Team’s capacity-building on behaviour change. Drawing on Common Cause, it reviews evidence from behavioural economics, social psychology and sociology on different ways of  “changing energy behaviour”. The report…

The High Price of Materialism

Tim Kasser is professor of psychology at Knox College, Illinois, and author of The High Price of Materialism. He has been of great help in developing the Common Cause work. In this animation, produced for The Center for a New American…

Opening the ethical debates in advertising

We’ve suggested elsewhere that there are two broad categories of response to Common Cause. The first is to focus on the implications for the campaigns and communications that we are already producing: how might we campaign on biodiversity conservation, or…

Extrinsic values in campaigns: 
A response to Gallie

In his response to our earlier briefing, Nick Gallie has attempted to reconcile the Value Modes approach with the Common Cause approach, suggesting that there is room for both in motivating pro-environmental actions. Gallie’s essay comes after a recent series…

Value Modes and Common Cause: 
Response to Rose

In our recent Common Cause Briefing Limitations of Environmental Campaigning Based on Money, Image and Status, we highlighted some important claims that both Pat Dade and Chris Rose have made about how values change: claims based in the Value Modes…

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