Author Archives: Tom Crompton

Tom Crompton

About Tom Crompton

I've worked on values and social change for nearly a decade. WWF’s work in this area started in 2008, with the publication of my report Weathercocks and Signposts. This was followed in 2010 with the publication of a book I wrote with Tim Kasser called Meeting Environmental Challenges, and then with the Common Cause report, published later the same year. In the last couple of years I’ve focused on research – particularly through a very productive collaboration between WWF and Scope. This has allowed us to test many of the principles we are advancing through Common Cause. I’m now helping to set up The Common Cause Foundation. Email me at: [email protected]

The High Price of Materialism

Tim Kasser is professor of psychology at Knox College, Illinois, and author of The High Price of Materialism. He has been of great help in developing the Common Cause work. In this animation, produced for The Center for a New American…

Opening the ethical debates in advertising

We’ve suggested elsewhere that there are two broad categories of response to Common Cause. The first is to focus on the implications for the campaigns and communications that we are already producing: how might we campaign on biodiversity conservation, or…

Extrinsic values in campaigns: 
A response to Gallie

In his response to our earlier briefing, Nick Gallie has attempted to reconcile the Value Modes approach with the Common Cause approach, suggesting that there is room for both in motivating pro-environmental actions. Gallie’s essay comes after a recent series…

Value Modes and Common Cause: 
Response to Rose

In our recent Common Cause Briefing Limitations of Environmental Campaigning Based on Money, Image and Status, we highlighted some important claims that both Pat Dade and Chris Rose have made about how values change: claims based in the Value Modes…

Value Modes and Common Cause: 
The dangers of appeals to money, image and status

There is much about the Common Cause approach which is in agreement with the ‘Value Modes’ approach advocated by Chris Rose and Pat Dade:  both approaches draw from a similar body of empirical work, recognize the tensions that exist in…

Values retreat, Machynlleth – March 2011

Over the 18-20 March 2011, twenty-five people met on the site of Owain Glyndwr’s revolutionary Welsh parliament of 1404, in Machynlleth, mid-Wales. Our conversations focussed on the problems that we face in meeting profound environmental, humanitarian and social challenges –…

New report from Friends of the Earth US and Psychologists for Social Responsibility

On September 23 and 24, 2010, nearly two dozen activists and psychologists gathered at the offices of Friends of the Earth in Washington, D.C., to explore how to productively apply research and insights from psychology to inspire and empower real,…

Transparency in communications

Here are some reflections from Shaun Chamberlin over at Dark Optimism about Common Cause. He puts his finger on one of the key challenges that this work raises – the subject of prolonged debate in the course of putting the report…

A value-laden elephant in the boardroom

Here’s a piece that reflects on some of the implications of Common Cause for the business community, published today on the Guardian Sustainable Business site.

George Monbiot on Common Cause

George Monbiot writes on Common Cause in today’s Guardian.

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