Case Studies

Below we outline a number of recent episodes that exemplify how – from the environment to social justice to gay rights – choices about values and frames can often underlie major public policy and campaign decisions.

Advertising and bigger-than-self problems


This case study presents a possible campaign for a change that could have generic benefits in promoting concern about a range of bigger-than-self problems– for example, environmental challenges, development challenges and inequalities– at a ‘cognitive’

Amnesty International UK

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Learn how Amnesty’s network of volunteer trainers are spreading best-practice throughout the grassroots network, and how the head office team and volunteers collaborate successfully.

Christian Aid

Bearing Witness

Learn how Christian Aid view development work; how they articulate the deep links between issues; and how they maintain an engaged relationship with their membership.

City of Sanctuary


What can we learn from a network of cities who are building a culture of welcome and sanctuary for asylum seekers and refugees? By focusing on inclusion, empowerment and independence, City of Sanctuary initiatives are working with a values-approach to improve how new arrivals can become part of a community.

Eden Project

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Learn how a place-based organisation gives transformational experiences, measures impact and shares stories of meaning to engage intrinsic values.

Fairtrade Foundation


Learn how the Fairtrade Foundation has listened to what its campaign network wants and how it has structured its governance so that it better represents the grassroots activists.

Friends of the Earth

FOE Merthyr work

Learn how staff at Friends of the Earth have been able to put the organisation’s values into practice by bringing equality and diversity more strongly into its organisational strategy.

Instrumentalism in countryside protection


Changes in UK planning policy over the course of the last few decades have highlighted the limitations of basing arguments for conservation on the coincidenceof conservation concerns with other, more instrumental policy priorities. This case study pres

People United


Learn how a small charity in Kent is promoting the value of kindness in schools and communities and measuring impact along the way. This is an audio case study – download the podcast and enjoy!

Policy feedback in UK land use planning policy

policy feedback planning

This case study explores some of the possible ways in which UK land use planning policy may have helped to strengthen the common-interest frame among UK citizens, with implications extending beyond public attitudes towards planning issues. Although unt

Streets Alive

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Learn how Street Wise have reframed campaigning by radically empowering street party organisers and working with the assumption of intrinsic values.

The John Muir Award

Hidden Gardens flowers

Learn about what it takes to work successfully in partnership and how experiences in the natural world can impact pro-environmental actions.

The Jubilee 2000 debt campaign


The Jubilee 2000 campaign serves to underscore the importance of how a campaign is framed. This example illustrates the possible costs of failing to deploy frames that could have come to underpin widespread support for systemic approaches to tackling d

The Otesha Project


How a small sustainability education charity has moved to a flat hierarchy – sharing responsibility, building resilience, and putting into practice their organisational values. What have they learned? What does this mean for us as change-makers?

The Stern Review on the Economics of Climate Change


The Stern Review (Stern, 2007) represents a contribution to the climate change debate that undeniably helped to create political traction. However, this traction was achieved, in part, through reliance upon elements of unhelpful deep frames. How might

Trade-offs in the gay rights movement

gay rights

This case study explores the strategies deployed by the gay rights movement in the course of campaigning for same-sex marriage – and in particular, the position that gay rights organisations have taken on whether sexual orientation is biologically dete

Waste Watch

Sewing Machine

Learn how Waste Watch has redefined their work to start crossing sectoral-boundaries, encouraging self-direction from the communities they works with, and develiped a framework that enables them to measure the impact their work has beyond the number of glass bottles that have been recycled.

Richard HawkinsCase Studies