Category Archives: Campaign strategy

Campaigning With Common Cause – What Did We Learn?

How do we bring a Common Cause approach into our organisations when they might not want to consider it? This was the question that we discussed last night at the 10:10 office in Camden. We heard four different stories from … Read more

Do we have time to shift values?

“Do we have time to shift values?” This is a question that is often asked when people respond to Common Cause. This blog, itself an expansion of the FAQ question of the same title, offers a response. Clearly, we don’t … Read more

Campaigners – Join Our Action Learning Process

Through case studies and coming together in community, a growing number of campaigners are exploring how to use a values approach in their work. As part of that, we have put together an action learning process, which will take campaigners … Read more

What about people for whom extrinsic values are particularly important?

A great deal of the research that we have brought together on this site points to the advantages, on aggregate, of appealing to intrinsic values in communicating to people about social and environmental problems – and the potential costs of … Read more

Campaigning With Common Cause – What Did We Learn?

“It feels like there’s a locked door for which I don’t have the key, but this might be the map to help me find it.” Since the publication of Common Cause, campaigners like me have been asking themselves, ‘what does … Read more

Campaign Case Study: The Otesha Project

This second Campaign Case Study is part of a series of stories that will share the experience of organisations that grasp the importance of cultural values in third sector campaigning. We hope that these real-life examples of transformation inspire and … Read more

Finding Common Cause

In Common Cause workshops, I often talk about the various lens we each use to view the world. As communicators or campaigners we may already have a well-focused ‘power’ lens. We’re good at asking: “Who makes the decisions?”, “Who influences … Read more

New report from Friends of the Earth US and Psychologists for Social Responsibility

On September 23 and 24, 2010, nearly two dozen activists and psychologists gathered at the offices of Friends of the Earth in Washington, D.C., to explore how to productively apply research and insights from psychology to inspire and empower real, … Read more

Reflections on Campaign Strategy Newsletter 66, November 2010

A response to Chris Rose’s critique of Common Cause. Chris’s views are outlined in his Campaign Strategies Newsletter 66, November 2010. Here are some reflections on this critique (download pdf here): Let me start by underscoring the high regard in which I, and … Read more

George Monbiot on Common Cause

George Monbiot writes on Common Cause in today’s Guardian.

1 of 212