Category Archives: Consumerism

Are the values we instill in our children leading us towards a sustainable future?

This is a guest post by Tim Burns, Head of Waste Watch. In 2009, the children’s marketing sector was worth £100bn – and it’s still growing. A significant portion of this total is spent on food marketing, predominantly promoting energy … Read more

By Guest on April 11, 2012 with 1 Comment

Campaign Case Study: Waste Watch

This third Campaign Case Study is part of a series of stories sharing the experience of organisations that grasp the importance of cultural values in third sector campaigning. We hope that these real-life examples of transformation inspire and empower you … Read more

By Casper ter Kuile on January 5, 2012 with No Comments

Opening the ethical debates in advertising

We’ve suggested elsewhere that there are two broad categories of response to Common Cause. The first is to focus on the implications for the campaigns and communications that we are already producing: how might we campaign on biodiversity conservation, or … Read more

By Tom Crompton on October 25, 2011 with 5 Comments