Category Archives: Engaging societal values

Common Cause In Brussels – What Did We Learn?

Guy and I spent a couple of days in Brussels working with NGO staff exploring what Common Cause means for those working close to policy-making, in communications and behaviour change campaigns. Questions that we’re exploring: Do people who take on … Read more

By Casper ter Kuile on March 2, 2012 with 1 Comment

Do we have time to shift values?

“Do we have time to shift values?” This is a question that is often asked when people respond to Common Cause. This blog, itself an expansion of the FAQ question of the same title, offers a response. Clearly, we don’t … Read more

By Tom Crompton on February 16, 2012 with 1 Comment

What about people for whom extrinsic values are particularly important?

A great deal of the research that we have brought together on this site points to the advantages, on aggregate, of appealing to intrinsic values in communicating to people about social and environmental problems – and the potential costs of … Read more

By Tom Crompton on January 25, 2012 with 1 Comment

Campaign Case Study: Waste Watch

This third Campaign Case Study is part of a series of stories sharing the experience of organisations that grasp the importance of cultural values in third sector campaigning. We hope that these real-life examples of transformation inspire and empower you … Read more

By Casper ter Kuile on January 5, 2012 with No Comments

Talks on carbon emissions not enough: governments must lead a shift in values, says new report

The transition to a sustainable economy will require governments to understand how policy and rhetoric impact public concern about environment and development issues, according to a report from think tank ResPublica published today. The 56-page report is being launched to … Read more

By Guy Shrubsole on December 14, 2011 with 2 Comments

Campaign Case Study: The Otesha Project

This second Campaign Case Study is part of a series of stories that will share the experience of organisations that grasp the importance of cultural values in third sector campaigning. We hope that these real-life examples of transformation inspire and … Read more

By Casper ter Kuile on December 12, 2011 with 3 Comments

Campaign Case Study: City of Sanctuary

This first Campaign Case Study is part of a series of stories that will share the experience of organisations that grasp the importance of cultural values in third sector campaigning. We hope that these real-life examples of transformation inspire and … Read more

By Casper ter Kuile on December 9, 2011 with 2 Comments

Opening the ethical debates in advertising

We’ve suggested elsewhere that there are two broad categories of response to Common Cause. The first is to focus on the implications for the campaigns and communications that we are already producing: how might we campaign on biodiversity conservation, or … Read more

By Tom Crompton on October 25, 2011 with 5 Comments

Finding Common Cause

In Common Cause workshops, I often talk about the various lens we each use to view the world. As communicators or campaigners we may already have a well-focused ‘power’ lens. We’re good at asking: “Who makes the decisions?”, “Who influences … Read more

By Richard Hawkins on October 19, 2011 with No Comments

Greg Maio: Don’t mind the gap between values and action

Professor Greg Maio of Cardiff University has written a short and helpful briefing on the value-action gap. He concludes: The upshot of all this is that, in working to tackle environmental and social problems, we overlook the importance of values … Read more

By Richard Hawkins on August 8, 2011 with 1 Comment
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