Category Archives: Marketing

Are the values we instill in our children leading us towards a sustainable future?

This is a guest post by Tim Burns, Head of Waste Watch. In 2009, the children’s marketing sector was worth £100bn – and it’s still growing. A significant portion of this total is spent on food marketing, predominantly promoting energy … Read more

By Guest on April 11, 2012 with 1 Comment

Opening the ethical debates in advertising

We’ve suggested elsewhere that there are two broad categories of response to Common Cause. The first is to focus on the implications for the campaigns and communications that we are already producing: how might we campaign on biodiversity conservation, or … Read more

By Tom Crompton on October 25, 2011 with 5 Comments

David Orr on authentic experience

This blog was originally posted on the website Valuing Nature. David Orr on the extinction of authentic experience, at the hands of the marketing industry. His call is to reclaim authentic experience amongst the young – by which he means … Read more

By Tom Crompton on April 17, 2008 with 1 Comment

New WWF report: ‘Weathercocks and Signposts’

This blog was originally posted on the website Valuing Nature. A new WWF report, Weathercocks and Signposts: The Environment Movement at a Crossroads, critically reassesses current approaches to motivating environmentally-friendly behaviour change. Current behaviour-change strategies are increasingly built upon analogy … Read more

By Tom Crompton on April 15, 2008 with 9 Comments

WWF and Saatchi & Saatchi on love

This blog was originally posted on the website Valuing Nature. Can the highly refined influencing techniques of the marketing industry have any role to play in helping us to move beyond green consumption; from consuming differently, to consuming less? This … Read more

By Tom Crompton on February 27, 2008 with No Comments