Category Archives: Small steps

Campaign Case Study: Waste Watch

This third Campaign Case Study is part of a series of stories sharing the experience of organisations that grasp the importance of cultural values in third sector campaigning. We hope that these real-life examples of transformation inspire and empower you … Read more

By Casper ter Kuile on January 5, 2012 with No Comments

The Carbon Detox: How far will materialism get us?

This blog was originally posted on the website Valuing Nature. I spent Saturday at a meeting on the psychological and political challenge of facing climate change at UWE. George Marshall delivered the opening lecture – in witty and thought-provoking style. … Read more

By Tom Crompton on March 9, 2009 with No Comments

The ideology of simple painless steps

This blog was originally posted on the website Valuing Nature. I’ve spent the last two days at a conference for environmental communicators, Communicate 08. There was a recurrent issue which ran through the whole conference – about the strategies that … Read more

By Tom Crompton on October 29, 2008 with 3 Comments

Recycling for free flights

A couple from Hampshire cash in on Tesco’s offer to provide free air-miles in exchange for recycling: a particularly vivid example of rebound, when the use of the financial rewards from doing something ‘green’ totally undermines any environmental benefits of … Read more

By Tom Crompton on October 6, 2008 with No Comments

Do The Green Thing gets real

This blog was originally posted on the website Valuing Nature. Do The Green Thing has long been urging subscribers to take the lift rather than the stairs, or to turn the lights off early every so often. All good stuff; … Read more

By Tom Crompton on May 6, 2008 with 2 Comments

New WWF report: ‘Weathercocks and Signposts’

This blog was originally posted on the website Valuing Nature. A new WWF report, Weathercocks and Signposts: The Environment Movement at a Crossroads, critically reassesses current approaches to motivating environmentally-friendly behaviour change. Current behaviour-change strategies are increasingly built upon analogy … Read more

By Tom Crompton on April 15, 2008 with 9 Comments