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Common Threads – November 2013

  • Rusty (and Golden) Radiator Awards – Best and worst practice in development campaigning – from ‘too poor for words’ (unbelievable) through to the empowering and creative.
  • The adverts we deserve? – A great piece on the all-consuming power of marketing. “Satire has long been acknowledged as a paradoxical crutch for a society’s existing power structures: we laugh at political jibes, and that same laughter displaces the desire for change. As such as Chipotle’s — which express our concerns about the failings of globalisation in a safe space before packing them away — are surely an equivalent safety valve for any subversive rumblings. We all like to think that we’re above the dark art of advertising; that we are immune to its persuasive powers. But the reality is that, though we might have been immunised, it is not against ads: it is against dissent.”
  • Rewind and Reframe – A platform for young women to speak out about sexism and racism in music videos.
  • Changing behaviour – how deep do you want to go? – Nice piece challenging ‘behavioural insights’ approaches and the myth of apathy. “Those asking which forms of behavioural insight are best suited to create a more sustainable world should ask themselves the following difficult question: what kinds of practices, values and feelings are embedded in the work we do, and is behaviour, as such, ever really the issue?”
  • The Pope – On inequality and out-of-control capitalism. Would be much stronger if he was also willing to talk about gender equality (and he’s also still sitting on a gold chair).
  • Change:How – Transactional politics, why public apathy really is a myth, and how change can happen in a broken system… Whether or not you’re going, Compass’s pre-conference reading is long but excellent.
Richard HawkinsCommon Threads – November 2013

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