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Our work, drawing on extensive collaboration with some of the world’s leading social psychologists, establishes several key principles:

Engaging compassionate values is an achievable and highly effective way of promoting action on social and environmental problems  (See our reports: Common Cause Communication: A Toolkit for Charities and Communicating Bigger-than-self Problems to Extrinsically-oriented Audiences)

Most people underestimate the importance that a typical fellow citizen places on compassionate values, and the greater this misperception about others’ values, the less inclined a person is to vote, volunteer or become politically engaged. (See our report: Perceptions Matter: The Common Cause UK Values Survey)

Causes which may at first glance seem far removed from one another are intimately connected through values. (See our reports: Common Cause Communication: A Toolkit for Charities and No Cause is an Island)

Many communications and campaigns aimed at deepening people’s concern about social and environmental issues risk inadvertently undermining the very values upon which proportionate and lasting change will need to be built. (See our reports: Common Cause Communication: A Toolkit for Charities and No Cause is an Island)

Survey

Summary

Summary

Common Cause Foundation | February 11, 2016

Summary of Perceptions Matter

126.9 KB | 3113 Downloads


Perceptions Matter - Full Report

Perceptions Matter - Full Report

Common Cause Foundation | February 11, 2016

Perceptions Matter: The Common Cause UK Values Survey

4.7 MB | 4050 Downloads


Toolkit

Common Cause Communication: A Toolkit for Charities

Common Cause Communication: A Toolkit for Charities

Tom Crompton & Netta Weinstein | June 3, 2015

Practical and accessible, this introduction to the importance of values and frames highlights, by way of real examples, ways in which charity communications and campaigns can engage and strengthen some values rather than others. Find access to a series of other related resources here.

Drop us a line if you'd like us to send you hard copies of the Toolkit - they're free, though we ask for a contribution to the costs of postage.

1.5 MB | 4714 Downloads


Toolkit Resources

The accompanying resources for the toolkit can be found here.

Briefings

Food Values Positioning Paper

Food Values Positioning Paper

Bec Sanderson | October 22, 2014

How does the way we value food link to the social health of our communities, and how do our own choices affect the way the food system works? And how can a values-led approach connect different actors within the food industry?

2.3 MB | 1076 Downloads


Governments Can Change People's Values: A briefing on Policy Feedback

Governments Can Change People's Values: A briefing on Policy Feedback

Eivind Hoff-Elimari | May 28, 2014

Do governments shape citizen values? And more than the other way round? Eivind Hoff-Elimari, researcher at the Research Council of Norway, discusses his recent peer-reviewed research suggesting they do.

46.1 KB | 836 Downloads


Limitations of Environmental Campaigning Based on Values for Money, Image, and Status

Limitations of Environmental Campaigning Based on Values for Money, Image, and Status

Tim Kasser & Tom Crompton | August 26, 2011

The results of a small survey of psychologists on the key point of difference between the Common Cause and Value Modes approaches.

79.2 KB | 5021 Downloads


Don't Mind The Gap Between Values And Action

Don't Mind The Gap Between Values And Action

Greg Maio | August 8, 2011

A Common Cause briefing on the value-action gap, by Professor Greg Maio from the School of Psychology at Cardiff University.

34.0 KB | 7278 Downloads


Reports

Shared Values For The City Region

Shared Values For The City Region

| January 27, 2017

A short overview of our work in Greater Manchester - launched in collaboration with the Manchester Museum and Creative Concern

1.5 MB | 389 Downloads


No Cause is an Island

No Cause is an Island

Tom Crompton et al. | December 15, 2014

Outcomes from research conducted jointly by disability charity Scope and environmental charity WWF, suggesting that a values-based approach grounded in intrinsic values could help build a stronger movement for change, even across apparently disconnected causes.

396.3 KB | 1958 Downloads


Valuing Equality

Valuing Equality

PIRC | July 30, 2014

Exploring the values that members of the European Network of Equality Bodies express in their work, this report explores how these could be better aligned with the values that will ensure that people across Europe are motivated to live in acceptance of one another.

950.3 KB | 1113 Downloads


The Art of Life: Understanding how participation in arts and culture can affect our values

The Art of Life: Understanding how participation in arts and culture can affect our values

Mission Models Money & Common Cause | September 2, 2013

How do arts and culture impact on our values, what might that look like in practice, and how might new collaborations between artists, cultural institutions and the third sector create new ideas for development?

783.9 KB | 9765 Downloads


Common Cause For Nature - Practitioner's Guide

Common Cause For Nature - Practitioner's Guide

PIRC | August 12, 2013

Practical recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature.

11.9 MB | 8672 Downloads


Common Cause for Nature - Full Report

Common Cause for Nature - Full Report

PIRC | August 12, 2013

Through analysis of the external communications of leading conservation organisations, supplemented with interviews, workshops and surveys, this report explores the values the sector promotes in its communications, campaigns and other activities.

9.6 MB | 6591 Downloads


Communicating bigger-than-self problems to extrinsically-oriented audiences

Communicating bigger-than-self problems to extrinsically-oriented audiences

Chilton, P., Crompton, T., Kasser, T., Maio, G. & Nolan, A. | January 25, 2012

Summarises the results of research into expressions of social and environmental concern by people who attach greater importance to extrinsic values, and explores the effects of priming them with intrinsic values before interviewing them about social and environmental issues.

1.0 MB | 5917 Downloads


Different Politics, Same Planet

Different Politics, Same Planet

ResPublica | December 13, 2011

This report argues that governments, left and right, must lead a shift in values if we are to transition to a sustainable economy, adopting an approach to policy making that taps into the cultural values of people and their communities.

1.2 MB | 2198 Downloads


Think Of Me As Evil: Opening the ethical debates in advertising

Think Of Me As Evil: Opening the ethical debates in advertising

PIRC & WWF-UK | October 24, 2011

Examines the evidence that advertising could exacerbate social and environmental problems by promoting and normalising a range of behaviours, attitudes and values, many of which are socially and environmentally damaging.

626.6 KB | 19025 Downloads


The Common Cause Handbook

The Common Cause Handbook

Public Interest Research Centre (PIRC) | July 18, 2011

A clear, concise and easily-digestible summary of the relevant research on values and frames and its implications, emphasising the importance of civil organisations working together to foster more 'intrinsic' values in society.

2.7 MB | 22576 Downloads


Finding Frames: New ways to engage the UK public in global poverty

Finding Frames: New ways to engage the UK public in global poverty

Andrew Darnton & Martin Kirk | March 27, 2011

People’s understanding of global poverty is no different now than in the 1980s, despite massive campaigns. The authors provide compelling insight into the impact of existing engagement, and solutions to the problems that these reveal.

923.7 KB | 8754 Downloads


Common Cause: The Case for Working with our Cultural Values

Common Cause: The Case for Working with our Cultural Values

Tom Crompton | September 15, 2010

The author highlights some of the ways in which civil society communications, campaigns, and even government policy, can work to activate and strengthen helpful 'intrinsic' values, while working to diminish the importance of unhelpful 'extrinsic' values.

1.2 MB | 20763 Downloads


Meeting Environmental Challenges: The Role of Human Identity

Meeting Environmental Challenges: The Role of Human Identity

Tom Crompton & Tim Kasser | April 20, 2010

The authors reveal that some environmental campaigning inadvertently operates to frustrate the very approaches they need to inspire to meet environmental challenges, and points to ways to activate more helpful aspects of identity.

676.5 KB | 6301 Downloads


Simple and Painless? The limitations of spillover in environmental campaigning

Simple and Painless? The limitations of spillover in environmental campaigning

Tom Crompton & John Thogersen | February 1, 2009

Do ‘simple and painless’ first steps in behaviour change ‘spillover’ into ever more ambitious behaviours? The authors conclude that this is an unreliable approach, but highlight some of the conditions under which it’s more likely to work.

632.9 KB | 4784 Downloads


Weathercocks and signposts: the environment movement at a crossroads

Weathercocks and signposts: the environment movement at a crossroads

Tom Crompton | April 1, 2008

With the scale of environmental challenges deepening, the author critically reassesses current approaches to motivating environmentally-friendly behaviour change, and constructs the case for a radically different approach.

633.5 KB | 12735 Downloads


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