By Jon Alexander on October 26, 2009

Kevin Roberts talks about Do One Thing

This blog was originally posted on Identity Campaigning.

For those who don’t know, Kevin Roberts is the worldwide CEO of Saatchi & Saatchi.  As an employee of the recently formed Saatchi Saatchi Fallon group, I stay closer to what he’s up to than most.  His most recent effort on the sustainability front comes through Adam Werbach’s Saatchi S outfit; Adam is a leading figure in the US environmental movement, and has achieved great things with Walmart among others.  But I think the Do One Thing approach will strike a chord of concern among the contributors to this site.  Here’s the link: http://krconnect.blogspot.com/2009/09/do-one-thing.html

In the comments below, you’ll see I’ve been trying to build a bit of a bridge from their work to the world of identity campaigning, and have to admit I’m struggling.  But the opportunity is in the public domain, and so I wanted to open it up for other members of this forum to get involved.  I’m sure you’ll be able to make the necessary points more eloquently than I.  This is a genuine opportunity to affect the strategy of probably the most committed communications company on the world on this issue, as Kevin and Adam are clearly both motivated men with a genuine desire to have a positive impact, and have the oomph in the business world to make it happen.

Jon Alexander

About Jon Alexander

I’m heading up a new Sustainability Strategy unit at Fallon, a major London advertising agency, and the people behind the Cadbury gorilla and Sony’s bouncing balls, among other things. I’m trying to bring the creative power of the people we’ve got here to bear in the most constructive way possible – to my mind, that doesn’t mean telling people to switch the lights off, or selling slightly less unsustainable products in the same old ways. It’s about inspiring a genuinely sustainable future. We’ve done some work on seasonal food and one or two other things so far, but we’re more excited about what’s to come than what’s been. Finally, I’m attempting to complete the world’s first Eco Ironman triathlon, with the aim of raising as much money as possible for a real Identity Campaigning charity called the Wilderness Foundation, who work to develop connectedness with Nature among under-privileged young people in the UK and Africa. You can follow my progress here.
  • http://www.cognitivepolicyworks.com Joe Brewer

    Hey Jon,

    Thanks for sharing the link to this discussion. I’ve just added a comment that I hope will be approved and appear in the thread shortly.

    Best,

    Joe