Blog post

Launching the Common Cause Handbook

Tomorrow sees the launch of The Common Cause Handbook at Action for Children in London, along with the Values and Frames website. We hope you find them both useful resources.

The Common Cause Handbook was basically designed to be a slimmer, lighter version of the original Common Cause report published by WWF. In it we examine the psychological research on human values – and how they relate to another important piece of communicative and mental architecture, frames. Our aims (among others) are to show not only that the things we care about most in life matter a great deal, but also that we are influencing each other’s values all the time. This means that none of us start from a neutral position: we need to gain a better understanding of how we influence each other through what we do, in order that the way we do so ultimately advances the wellbeing of others, of the natural world, and of future generations.

On this site you’ll find a more web-friendly version of the Handbook itself; information on various initiatives connected to values and frames; case studies of recent episodes in public policy relevant to values and frames; information on forthcoming events; copies of a number of reports that examine values and frames in greater detail; an outline of a complementary workshop we’ve devised to accompany the Handbook; a blog providing a running commentary on various values and frames-relevant stories; and a series of the most frequently asked questions.

The Common Cause Handbook

The Common Cause Handbook

Public Interest Research Centre (PIRC) | July 18, 2011

With support from Oxfam, WWF and Action for Children, the Public Interest Research Centre wrote the Common Cause handbook to summarise the relevant research on values and frames and its implications in a clear, concise and easily-digestible form. The Handbook outlines what values are; how they relate to frames; why they are important in addressing major national and international problems; and how they change over time. It argues for more involving and participatory groups and organisations, and emphasises the importance of working together across different organisations to help foster more 'intrinsic' values in society.
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