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Nothing: the real thing

This blog was originally posted on Identity Campaigning.

Here’s Do The Green Thing’s spoof promotion for Nothing:

dtgt_nothing

Pretty cool, eh? Do the Green Thing say:

Shopping is a buzz, an energy, but it uses energy too, all the energy needed to make all the things we shop for. So if you’ve got to shop but want to see the global temperature drop, buy the green thing that took lots of love to create but zero energy to make. Shop your sustainable heart out and Buy NothingTM

…except I Want One Of Those saw another opportunity:

iwoot_nothing

 

A snip at £3.99. IWOOT write:

What better present for the person who has everything than a poignant reminder that they want for nothing? This lovingly crafted vial of emptiness is filled to the brim with unfettered nothingness.

Why sell spoof nothing when you can make good money selling the real thing?

 

 

 

 

Tom CromptonNothing: the real thing

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