Tim Kasser is professor of psychology at Knox College, Illinois, and author of The High Price of Materialism. He has been of great help in developing the Common Cause work.
In this animation, produced for The Center for a New American Dream, Tim discusses how America’s culture of consumerism undermines our well-being. When people buy into the ever-present marketing messages that “the good life” is “the goods life,” they not only use up Earth’s limited resources, but they are less happy and less inclined toward helping others. The animation both lays out the problems of excess materialism and points toward solutions that promise a healthier, more just, and more sustainable life.