This blog was originally posted on the website Valuing Nature.

Do The Green Thing has long been urging subscribers to take the lift rather than the stairs, or to turn the lights off early every so often. All good stuff; but nothing that is going to help us begin to scrutinise the primary drivers of unsustainable behaviour. This month, though, Do The Green Thing has dipped a toe into engaging the motivations that drive our unsustainable consumption.

Step inside the upgrade circle and let it mess with your brain.