Research & Resources
Research & Resources

Our work, drawing on extensive collaboration with some of the world’s leading social psychologists, establishes several key principles:

1. Engaging compassionate values is an achievable and highly effective way of promoting action on social and environmental problems, e.g. Common Cause Communication: A Toolkit for Charities or Communicating Bigger-than-self Problems to Extrinsically-oriented Audiences

2. Most people underestimate the importance that a typical fellow citizen places on compassionate values, and the greater this misperception about others’ values, the less inclined a person is to vote, volunteer or become politically engaged, e.g. Perceptions Matter: The Common Cause UK Values Survey

3. Causes which may at first glance seem far removed from one another are intimately connected through values, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

4. Many communications and campaigns aimed at deepening people’s concern about social and environmental issues risk inadvertently undermining the very values upon which proportionate and lasting change will need to be built, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

Our work, drawing on extensive collaboration with some of the world’s leading social psychologists, establishes several key principles:

1. Engaging compassionate values is an achievable and highly effective way of promoting action on social and environmental problems, e.g. Common Cause Communication: A Toolkit for Charities or Communicating Bigger-than-self Problems to Extrinsically-oriented Audiences

2. Most people underestimate the importance that a typical fellow citizen places on compassionate values, and the greater this misperception about others’ values, the less inclined a person is to vote, volunteer or become politically engaged, e.g. Perceptions Matter: The Common Cause UK Values Survey

3. Causes which may at first glance seem far removed from one another are intimately connected through values, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

4. Many communications and campaigns aimed at deepening people’s concern about social and environmental issues risk inadvertently undermining the very values upon which proportionate and lasting change will need to be built, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

Our work, drawing on extensive collaboration with some of the world’s leading social psychologists, establishes several key principles:

1. Engaging compassionate values is an achievable and highly effective way of promoting action on social and environmental problems, e.g. Common Cause Communication: A Toolkit for Charities or Communicating Bigger-than-self Problems to Extrinsically-oriented Audiences

2. Most people underestimate the importance that a typical fellow citizen places on compassionate values, and the greater this misperception about others’ values, the less inclined a person is to vote, volunteer or become politically engaged, e.g. Perceptions Matter: The Common Cause UK Values Survey

3. Causes which may at first glance seem far removed from one another are intimately connected through values, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

4. Many communications and campaigns aimed at deepening people’s concern about social and environmental issues risk inadvertently undermining the very values upon which proportionate and lasting change will need to be built, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

Our work, drawing on extensive collaboration with some of the world’s leading social psychologists, establishes several key principles:

1. Engaging compassionate values is an achievable and highly effective way of promoting action on social and environmental problems, e.g. Common Cause Communication: A Toolkit for Charities or Communicating Bigger-than-self Problems to Extrinsically-oriented Audiences

2. Most people underestimate the importance that a typical fellow citizen places on compassionate values, and the greater this misperception about others’ values, the less inclined a person is to vote, volunteer or become politically engaged, e.g. Perceptions Matter: The Common Cause UK Values Survey

3. Causes which may at first glance seem far removed from one another are intimately connected through values, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

4. Many communications and campaigns aimed at deepening people’s concern about social and environmental issues risk inadvertently undermining the very values upon which proportionate and lasting change will need to be built, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

Our work, drawing on extensive collaboration with some of the world’s leading social psychologists, establishes several key principles:

1. Engaging compassionate values is an achievable and highly effective way of promoting action on social and environmental problems, e.g. Common Cause Communication: A Toolkit for Charities or Communicating Bigger-than-self Problems to Extrinsically-oriented Audiences

2. Most people underestimate the importance that a typical fellow citizen places on compassionate values, and the greater this misperception about others’ values, the less inclined a person is to vote, volunteer or become politically engaged, e.g. Perceptions Matter: The Common Cause UK Values Survey

3. Causes which may at first glance seem far removed from one another are intimately connected through values, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

4. Many communications and campaigns aimed at deepening people’s concern about social and environmental issues risk inadvertently undermining the very values upon which proportionate and lasting change will need to be built, e.g. Common Cause Communication: A Toolkit for Charities or No Cause is an Island

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Get news, insights, and information to help bring compassionate values in to action direct to your inbox.

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Get news, insights, and information to help bring compassionate values in to action direct to your inbox.

Surveys

Surveys

Surveys

Surveys

Surveys

Toolkits

Toolkits

Toolkits

Toolkits

Toolkits

Opportunities to create an environmental step-change
Opportunities to create an environmental step-change

Five tried and tested ideas to inspire action on environmental problems, informed by our appraisal report ‘Where now for the environment movement?’

Common Cause Foundation | 6 June 2018resources pdf thumbnails
Common Cause Communication: A Toolkit for Charities
Common Cause Communication: A Toolkit for Charities

Practical introduction to the importance of values and frames, highlighting ways in which charity communications and campaigns can engage and strengthen specific values. Contact us if you'd like a hard copy - it's free, though we ask for a contribution to the costs of postage.

download size 1.5 MBTom Crompton & Netta Weinstein | 3 June 2015resources pdf thumbnails

Reports

Reports

Reports

Reports

Reports

Where now for the environment movement?
Where now for the environment movement?

An appraisal of the last decade of environmental communications and campaigns - and ideas to inspire action, from the perspective of an understanding of human values.

Common Cause Foundation | 6 June 2018resources pdf thumbnails
Shared Values For The City Region
Shared Values For The City Region

A short overview of our work in Greater Manchester - launched in collaboration with the Manchester Museum and Creative Concern.

Common Cause Foundation | 27 January 2017download size 1.5 MBresources pdf thumbnails
No Cause is an Island
No Cause is an Island

Outcomes from research conducted jointly by disability charity Scope and environmental charity WWF, suggesting that a values-based approach grounded in intrinsic values could help build a stronger movement for change, even across apparently disconnected causes.

download size 396.3 KBTom Crompton et al. | 15 December 2014resources pdf thumbnails
Valuing Equality
Valuing Equality

Exploring the values that members of the European Network of Equality Bodies express in their work, this report explores how these could be better aligned with the values that will ensure that people across Europe are motivated to live in acceptance of one another.

download size 950.3 KBPublic Interest Research Centre | 30 July 2014resources pdf thumbnails
Common Cause For Nature - Practitioner's Guide
Common Cause For Nature – Practitioner’s Guide

Practical recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature.

download size 11.9 MBPublic Interest Research Centre | 12 August 2013resources pdf thumbnails
Common Cause for Nature - Full Report
Common Cause for Nature – Full Report

Through analysis of the external communications of leading conservation organizations, supplemented with interviews, workshops and surveys, this report explores the values the sector promotes in its communications, campaigns and other activities.

download size 9.6 MBPublic Interest Research Centre | 12 August 2013resources pdf thumbnails
Communicating bigger-than-self problems to extrinsically-oriented audiences
Communicating bigger-than-self problems to extrinsically-oriented audiences

Summarizes the results of research into expressions of social and environmental concern by people who attach greater importance to extrinsic values, and explores the effects of priming them with intrinsic values before interviewing them about social and environmental issues.

download size 1.0 MBP. Chilton & T. Crompton & T. Kasser & G. Maio & A. Nolan | 25 January 2012resources pdf thumbnails
Different Politics, Same Planet
Different Politics, Same Planet

This report argues that governments, left and right, must lead a shift in values if we are to transition to a sustainable economy, adopting an approach to policy making that taps into the cultural values of people and their communities.

download size 1.2 MBResPublica | 13 December 2011resources pdf thumbnails
Think Of Me As Evil: Opening the ethical debates in advertising
Think Of Me As Evil: Opening the ethical debates in advertising

Examines the evidence that advertising could exacerbate social and environmental problems by promoting and normalising a range of behaviours, attitudes and values, many of which are socially and environmentally damaging.

download size 626.6 KBPIRC & WWF-UK | 24 October 2011resources pdf thumbnails
The Common Cause Handbook
The Common Cause Handbook

A clear, concise and easily-digestible summary of the relevant research on values and frames and its implications, emphasizing the importance of civil organizations working together to foster more 'intrinsic' values in society.

download size 2.7 MBPublic Interest Research Centre | 18 July 2011resources pdf thumbnails
Common Cause: The Case for Working with our Cultural Values
Common Cause: The Case for Working with our Cultural Values

The author highlights some of the ways in which civil society communications, campaigns, and even government policy, can work to activate and strengthen helpful 'intrinsic' values, while working to diminish the importance of unhelpful 'extrinsic' values.

download size 1.2 MBTom Crompton | 15 September 2010resources pdf thumbnails
Meeting Environmental Challenges: The Role of Human Identity
Meeting Environmental Challenges: The Role of Human Identity

The authors reveal that some environmental campaigning inadvertently operates to frustrate the very approaches they need to inspire to meet environmental challenges, and points to ways to activate more helpful aspects of identity.

download size 676.5 KBT. Crompton & T. Kasser | 20 April 2010resources pdf thumbnails
Simple and Painless? The limitations of spillover in environmental campaigning
Simple and Painless? The limitations of spillover in environmental campaigning

Do "simple and painless" first steps in behavior change "spillover" into ever more ambitious behaviors? The authors conclude that this is an unreliable approach, but highlight some of the conditions under which it’s more likely to work.

download size 632.9 KBT. Crompton & J. Thogersen | 1 February 2009resources pdf thumbnails
Weathercocks and signposts: the environment movement at a crossroads
Weathercocks and signposts: the environment movement at a crossroads

With the scale of environmental challenges deepening, the author critically reassesses current approaches to motivating environmentally-friendly behaviour change, and constructs the case for a radically different approach.

download size 633.5 KBTom Crompton | 1 April 2008resources pdf thumbnails

Briefings

Briefings

Briefings

Briefings

Briefings

Values and Brexit - where now?: A briefing paper
Values and Brexit – where now?: A briefing paper

We review key findings from a 2017 survey in Greater Manchester which explored people's values and how they voted in the EU referendum; explore possible reasons for the success of the Leave campaign; and share implications for the ongoing Brexit debate.

Common Cause Foundation | 12 July 2018blog contentresources pdf thumbnails
Food Values Positioning Paper
Food Values Positioning Paper

How does the way we value food link to the social health of our communities, and how do our own choices affect the way the food system works? And how can a values-led approach connect different actors within the food industry?

Bec Sanderson | 22 October 2014download size 2.3 MBresources pdf thumbnails
Don't Mind The Gap Between Values And Action
Don’t Mind The Gap Between Values And Action

A Common Cause briefing on the value-action gap, by Professor Greg Maio from the School of Psychology at Cardiff University.

download size 34.0 KBGreg Maio | 8 August 2011resources pdf thumbnails

©2018 Common Cause Foundation

©2018 Common Cause Foundation

©2018 Common Cause Foundation

©2018 Common Cause Foundation

©2018 Common Cause Foundation

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