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Our work, drawing on extensive collaboration with some of the world’s leading social psychologists, establishes several key principles:
Most people underestimate the importance that a typical fellow citizen places on compassionate values, and the greater this misperception about others’ values, the less inclined a person is to vote, volunteer or become politically engaged. (See our report: Perceptions Matter: The Common Cause UK Values Survey)
Practical and accessible, this introduction to the importance of values and frames highlights, by way of real examples, ways in which charity communications and campaigns can engage and strengthen some values rather than others. Find access to a series of other related resources here.
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How does the way we value food link to the social health of our communities, and how do our own choices affect the way the food system works? And how can a values-led approach connect different actors within the food industry?
Do governments shape citizen values? And more than the other way round? Eivind Hoff-Elimari, researcher at the Research Council of Norway, discusses his recent peer-reviewed research suggesting they do.
Outcomes from research conducted jointly by disability charity Scope and environmental charity WWF, suggesting that a values-based approach grounded in intrinsic values could help build a stronger movement for change, even across apparently disconnected causes.
Exploring the values that members of the European Network of Equality Bodies express in their work, this report explores how these could be better aligned with the values that will ensure that people across Europe are motivated to live in acceptance of one another.
Mission Models Money & Common Cause | September 2, 2013
How do arts and culture impact on our values, what might that look like in practice, and how might new collaborations between artists, cultural institutions and the third sector create new ideas for development?
Through analysis of the external communications of leading conservation organisations, supplemented with interviews, workshops and surveys, this report explores the values the sector promotes in its communications, campaigns and other activities.
Chilton, P., Crompton, T., Kasser, T., Maio, G. & Nolan, A. | January 25, 2012
Summarises the results of research into expressions of social and environmental concern by people who attach greater importance to extrinsic values, and explores the effects of priming them with intrinsic values before interviewing them about social and environmental issues.
This report argues that governments, left and right, must lead a shift in values if we are to transition to a sustainable economy, adopting an approach to policy making that taps into the cultural values of people and their communities.
Examines the evidence that advertising could exacerbate social and environmental problems by promoting and normalising a range of behaviours, attitudes and values, many of which are socially and environmentally damaging.
Public Interest Research Centre (PIRC) | July 18, 2011
A clear, concise and easily-digestible summary of the relevant research on values and frames and its implications, emphasising the importance of civil organisations working together to foster more 'intrinsic' values in society.
People’s understanding of global poverty is no different now than in the 1980s, despite massive campaigns. The authors provide compelling insight into the impact of existing engagement, and solutions to the problems that these reveal.
The author highlights some of the ways in which civil society communications, campaigns, and even government policy, can work to activate and strengthen helpful 'intrinsic' values, while working to diminish the importance of unhelpful 'extrinsic' values.
The authors reveal that some environmental campaigning inadvertently operates to frustrate the very approaches they need to inspire to meet environmental challenges, and points to ways to activate more helpful aspects of identity.
Do ‘simple and painless’ first steps in behaviour change ‘spillover’ into ever more ambitious behaviours? The authors conclude that this is an unreliable approach, but highlight some of the conditions under which it’s more likely to work.
With the scale of environmental challenges deepening, the author critically reassesses current approaches to motivating environmentally-friendly behaviour change, and constructs the case for a radically different approach.