Values surveys and maps

Values surveys and maps

| June 15, 2015

A handy summary of the two values maps that we use in our work.

107.7 KB | 1195 Downloads


Why fundraise?

Why fundraise?

Tom Crompton & Netta Weinstein | June 3, 2015

This provocation invites you to step back from the daily pressures of fundraising, to ask: why do it? It prompts readers to reflect on whether or not a charity has an obligation to consider the impacts of its communications on public support for other – perhaps very different – causes.

93.8 KB | 472 Downloads


Summary of published research

Summary of published research

Bec Sanderson & Jamie McQuilkin | June 3, 2015

This document presents a brief overview of the most important published research on the effects of engaging different values.

262.9 KB | 696 Downloads


Reasons to volunteer

Reasons to volunteer

Tom Crompton & Netta Weinstein | June 3, 2015

Map some the reasons for volunteering onto a spectrum, from the more extrinsic to the more intrinsic

42.9 KB | 558 Downloads


Material tested in our experiments

Material tested in our experiments

Tom Crompton & Netta Weinstein | June 3, 2015

This resource details some of the copy that we’ve used in experiments that we have conducted, testing the effectiveness of different charity communications.

92.0 KB | 472 Downloads


Free gifts and supporter journeys

Free gifts and supporter journeys

Tom Crompton & Netta Weinstein | June 3, 2015

A fictional dialogue with a skeptical fundraiser, exploring some of the questions that we often encounter when exploring these issues with fundraising staff

79.4 KB | 529 Downloads


Do you feel like a fraud?

Do you feel like a fraud?

Tom Crompton & Netta Weinstein | June 3, 2015

This handout introduces a simple test to help decide whether a communication engages people as consumers or citizens.

533.1 KB | 499 Downloads


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