A handy summary of the two values maps that we use in our work.
This provocation invites you to step back from the daily pressures of fundraising, to ask: why do it? It prompts readers to reflect on whether or not a charity has an obligation to consider the impacts of its communications on public support for other – perhaps very different – causes.
This document presents a brief overview of the most important published research on the effects of engaging different values.
Map some the reasons for volunteering onto a spectrum, from the more extrinsic to the more intrinsic
This resource details some of the copy that we’ve used in experiments that we have conducted, testing the effectiveness of different charity communications.
A fictional dialogue with a skeptical fundraiser, exploring some of the questions that we often encounter when exploring these issues with fundraising staff
This handout introduces a simple test to help decide whether a communication engages people as consumers or citizens.