This blog was originally posted on Identity Campaigning.
For those who don't know, Kevin Roberts is the worldwide CEO of Saatchi & Saatchi. As an employee of the recently formed Saatchi Saatchi Fallon group, I stay closer to what he's up to than most. His most recent effort on the sustainability front comes through Adam Werbach's Saatchi S outfit; Adam is a leading figure in the US environmental movement, and has achieved great things with Walmart among others. But I think the Do One Thing approach will strike a chord of concern among the contributors to this site. Here's the link: http://krconnect.blogspot.com/2009/09/do-one-thing.html
In the comments below, you'll see I've been trying to build a bit of a bridge from their work to the world of identity campaigning, and have to admit I'm struggling. But the opportunity is in the public domain, and so I wanted to open it up for other members of this forum to get involved. I'm sure you'll be able to make the necessary points more eloquently than I. This is a genuine opportunity to affect the strategy of probably the most committed communications company on the world on this issue, as Kevin and Adam are clearly both motivated men with a genuine desire to have a positive impact, and have the oomph in the business world to make it happen.