Lexus and jealousy


This blog was originally posted onĀ Identity Campaigning.

Shouldn’t advertisements that deliberately work to drive positional consumption be banned, working as they do to undermine the values that must underpin concern about global challenges like climate change?

Which is more damaging – the highly polluting car (219gCo2/km) or the psychological havoc that Lexus’s ad agency wreak in selling it?

How will we come to view an advertisement like this in ten years’ time, I wonder?

Tom CromptonLexus and jealousy

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