March 2, 20121 Comment

Building a community of practice: A view from Brussels

Guy and I spent a couple of days in Brussels working with NGO staff exploring what Common Cause means for those working close to policy-making, in communications and behaviour change campaigns.

Questions that we're exploring:

  • Do people who take on CC approach come to different political conclusions?
  • How likely are politicians to respond to intrinsic values?
  • How can NGO community engage with this at a more fundamental level – beyond external communications?
  • How do we do work that we are not personally/organizationally mandated to do? Read more

February 16, 20121 Comment

Do we have time to shift values?

"Do we have time to shift values?" This is a question that is often asked when people respond to Common Cause. This blog, itself an expansion of the FAQ question of the same title, offers a response.

Clearly, we don’t have long to bring down greenhouse carbon dioxide emissions very markedly before we hit devastating levels of carbon dioxide in the atmosphere – with profound, effectively irreversible, effects upon our climate. Often, when people ask "Do we have time to shift values?", they are posing the question in the context of the urgency of addressing climate change. In this context, we need to effect major changes in how our economies are run, and we need to effect them very soon.

In formulating a response to the challenge posed by climate change, it is important to hold in mind that these reductions in greenhouse gas emissions need to be (i) sufficiently ambitious; (ii) made sufficiently soon; (iii) sufficiently durable to be maintained for a long time to come.

Implicit in the question "Do we have time to shift values?" is the belief that some alternative strategy could perhaps provide the requisite ambition and durability, and deliver these emissions reductions in a short time-frame. Also implicit is the suspicion that, while the strategy of ‘shifting values’ may be sufficiently ambitious and dependable, it is likely to take a long time. Too long.

This blog, then, provides some responses to this important question. Read more

January 25, 20121 Comment

What about people for whom extrinsic values are particularly important?

A great deal of the research that we have brought together on this site points to the advantages, on aggregate, of appealing to intrinsic values in communicating to people about social and environmental problems - and the potential costs of appealing to extrinsic values.

But, of course, people aren't all the same, and it may be that there are some people who are simply impervious to communications which appeal to intrinsic values. We've argued that this is unlikely, because we all express all these values at different times - life, afterall, is a 'dance around the values circle'!

But the original group of people who supported the Common Cause report - from COIN, CPRE, Friends of the Earth, Oxfam and WWF - wanted to test this further. So we enlisted the help of some psychologists (at Cardiff University, and Knox College, Illinois) and linguists (at Lancaster University). Read more

January 5, 2012No Comments

Campaign Case Study: 
Waste Watch

This third Campaign Case Study is part of a series of stories sharing the experience of organisations that grasp the importance of cultural values in third sector campaigning. We hope that these real-life examples of transformation inspire and empower you to push organisational boundaries and improve how we campaign together.

If you’d like to discuss these stories, or find out more about them, come along to the Campaigning with Common Cause get-together every second Wednesday of the month.

“How do we actually know what’s working?”

Waste Watch inspires and helps people to live more whilst wasting less.  Set up 24 years ago, it put recycling on the national agenda and led the country towards today’s improved waste policies. With 40 staff, it recently merged with Keep Britain Tidy. The team at Waste Watch have put values-thinking into the heart of the work they do, moving the idea of sustainability from windmills and recycling to a wider question of collective wellbeing and social justice. The video below gives a good sense of how they work with schools, businesses and communities.

I spoke to Tim Burns, Head of Waste Watch, and Morgan Phillips, who works on the Our Common Place project, about how redefining their work has allowed them to break free from a constraining focus, and how measuring broader impacts has improved the way they work.

What did they set out to do differently?

The team used to spend a lot of time making interventions, delivering a project and then walking away. Short-term funding projects meant that they’d run a campaign to share best practice, monitor the outputs and immediate environmental impacts without getting a good idea of what was really changing at a deeper level within the community.

Now, Waste Watch is measuring outcomes, rather than just outputs. This means monitoring the impact on the beneficiaries engaged in their projects as well as the wider community by looking at the;

  • Confidence and skills of the participants
  • Sense of connection between volunteers and their community
  • What cross-barrier relationships have been built

Practically speaking, by collecting this data, Waste Watch now has an evidence base from which to apply for new sources of funding. They’re connecting the dots between the environment, mental health and community development – and widening their scope to have maximum impact.

What does that look like in practice?

The Our Common Place project is bringing this values-thinking into the heart of Waste Watch’s work. Engaging with residents living in large blocks of flats across 23 communities in London, Morgan and his team are following the enthusiasm of the residents in deciding what projects they work on. In one case, sewing classes have been set up, in another, a ‘help your neighbour recycle’ scheme. One of the most surprising projects is working with a youth club to look at how sustainability flows through everyday life, in one session young people analysed their favourite song lyrics to see what values they espouse. Morgan explains,

“We found that the best way to start talking about what’s important to people, their values, is to start where people’s interests lie. We’re trying to allow for self-direction in how we work with local communities.”

Nobody in the sector has cracked how to create successful recycling schemes in deprived housing estates, so there is a need for innovative approaches. Morgan will be sharing the results in the summer later this year. A key ingredient to the success so far has been working with local authority partners, in some cases leading workshops on the thinking that the Common Cause report puts forward.

What have they learned?

Leadership on this new approach has come from every corner of the organisation. They’ve found that in order to start to articulate values-thinking in their external work, the Waste Watch team had to first start to transform the way they work internally. This started with a much more inclusive approach to leadership where ideas and contributions came from everyone, as Tim explains,

“At Waste Watch now, everyone has been contributing to our new strategic direction, for example through our business plan or our approach towards change – and as a result there’s a much more inclusive culture. Its not just formally but informally too - there’s a lot of sharing lunchtimes, baking cakes for each other – we’re actually building a community within the office as well as within our projects based upon the values we all live and work by.”

What does this mean for us as change-makers?

There is much to be learnt from how Waste Watch are applying an understanding of values in their work. Other case studies have picked up on the important implications for the culture of an organisation, and this is clearly something to which Waste Watch are responding. What is most exciting perhaps, is how values-thinking is infusing their project work, and opening up possibilities for new alliances with different sectors and organisations.

Importantly, the team understands that intrinsic values are already important in the lives of their audience - the question is how to engage with them, not to tell people how to live. Discussions about 'sustainability' aren't likely to be the best starting point.

Contact

Tim Burns

tim.burns@wastewatch.org.uk

020 7549 0300

December 14, 20111 Comment

Talks on carbon emissions not enough: governments must lead a shift in values, says new report

The transition to a sustainable economy will require governments to understand how policy and rhetoric impact public concern about environment and development issues, according to a report from think tank ResPublica published today.

The 56-page report is being launched to coincide with soul-searching in the aftermath of the Durban Climate Change Conference. It addresses the crucial question: how can governments work to create greater political space for proportional responses to environmental problems?

Supported by WWF-UK and Oxfam, the report argues that past and present political objectives have not succeeded in deepening public concern about climate change and poverty. Without such concern, technical policy interventions will never enjoy the public support and momentum that they need.

The report, Different Politics, Same Planet: Values for sustainable development beyond left and right, written by David Boyle, Tom Crompton, Martin Kirk and Guy Shrubsole, is highly critical of current approaches to environmental policy, saying that these often crowded out ordinary people.

It calls for a radically different approach to policy making in the future, one that taps into the cultural values of people and their communities in determining responses to today’s profound social, humanitarian and environmental challenges.

Writing in the Foreword, Phillip Blond argues: “The left has vacated the space that previously valued the inherent beauty and intrinsic value of the natural order, prioritising instead extrinsic values such as material wealth or a utilitarian calculus of leisure and utility.

“The right similarly appealed to extrinsic values through its adoption of market-driven strategies. The natural became a commodity that was to be addressed in a purely instrumentalist manner, with some advocating its protection not in terms of inherent worth or transcendent value, but on purely economic grounds.”

The report dismisses criticisms that such values lack support and are the pursuit of a small minority.  Rather, it points to evidence from psychology that these values are there in all of us – if politicians only found the courage to appeal to them.

Martin Kirk, Head of UK Campaigns at Oxfam, says: “The environment and development movements are energised by a concern for others, which psychologists have shown to be virtually universal. And yet, too often, governments have run scared of speaking to these values, preferring to ‘sell’ concern for the environment and poverty on the grounds of narrow self-interest. This is profoundly counterproductive.”

David Norman, Director of Campaigns at WWF-UK, says: “Public support for government action on the environment is built upon much the same values that underpin public concern for the NHS or universal education. We must begin to situate people’s natural concern for the environment on a bigger political canvas.”

The report seeks to shift the centre of gravity of political debate. It calls for a shift in the way that politicians frame international development and environment policy, advocating that they appeal to – and help strengthen – people’s inherent sense of what is right for future generations and the global poor.

©2018 - 2019 Common Cause Foundation

©2018 - 2019 Common Cause Foundation

©2018 - 2019 Common Cause Foundation

©2018 - 2019 Common Cause Foundation

©2018 - 2019 Common Cause Foundation

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