Take a look at our new Common Cause Communication Toolkit, which comprises a book and a series of other downloadable resources. The Toolkit presents a set of practical principles for crafting Common Cause Communications, each built on a solid research foundation.
These principles are then applied to a range of different examples of charity communications – in crafting communications, campaigns or fundraising copy.
We hope that resource will be useful to a wide range of different charities. We carefully developed it through collaboration between two very different organisations: WWF (a conservation charity) and Scope (a disability rights charity). The principles that we develop are equally applicable across a wide range of different causes!
Do let us know:
- what you think of this new resource
- if you need help applying these principles to a particular communications challenge that you confront
- if you would like to collaborate in further extending this stream of work, or in testing it in new contexts
- if you would like us to send you hard copies of the book (these are free, though we ask for a contribution to the costs of postage)