WWF and Saatchi & Saatchi on love

This blog was originally posted on the website Valuing Nature.

Can the highly refined influencing techniques of the marketing industry have any role to play in helping us to move beyond green consumption; from consuming differently, to consuming less? This piece in today’s Guardian announces the formation of a group of depth-psychologists and marketing executives, to explore this question.

Tom CromptonWWF and Saatchi & Saatchi on love

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